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Stop gambling with your leads.
Stack the deck in your favour.

Without lead feedback, you’re gambling with Google and Meta. Inqelo shows which conversions turn into real value, so you can optimise for real results instead of guesswork, without needing a CRM.

Feeds value back into Google Ads Meta Ads
Low-poly dogs in suits playing poker with Google Ads, Meta and TikTok cards while the Inqelo team member points out the REAL CUSTOMER card: real leads, real value.
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First 150 Inqelo credits free. Fast set-up. EU-hosted. Stop anytime.
The problem

Every ad click is a bet.
Your ads never see the cards.

When a lead calls or fills in a form, Google and Meta only get back a duration and a click ID. They can’t tell a $4,200 job from a wrong number, so they push the same chips onto every hand.

See the full picture
A blindfolded low-poly dog at a poker table pushes identical chip stacks onto three cards reading REAL JOB $4,200, WRONG NUMBER and SPAM.
The solution

Inqelo reveals every lead.
Your ads finally see the cards.

Inqelo sits between the enquirer and your ad platforms. It listens to every call, reads every form, works out what each lead is really worth, then hands the answer to Google and Meta while the click is still fresh.

The Inqelo team member holds up the REAL JOB $4,200 card to a delighted dog whose blindfold is pushed up: your ads finally see the cards.

Understand

Transcribes every call, form and chat: who, what, when.

Judge

Real lead or spam? New or existing? With the why.

Value

A real dollar value on every enquiry, from your prices.

Teach

Sends value back to Google, Meta and GA4, attributed to the click.

How it works
Blindfold off: the dog pushes a tall stack of Inqelo chips onto the REAL JOB $4,200 card while the Inqelo team member stands proudly behind him.
The payoff

Your ads start betting on winners.
The deck, stacked in your favour.

With real lead values flowing back, Google and Meta finally optimise for real leads and lead value, bidding harder on the clicks that become customers and pulling budget off the ones that don’t.

And it compounds: better bids bring better enquiries, which teach your ads even more. The loop gets smarter every cycle.

Case study

What changed when the loop was closed.

Across 4,084 Google Ads calls analysed over 103 weeks, we compared performance before and after Inqelo. After closing the loop, a higher share of calls were identified as real leads, those leads carried more value, and more revenue was attributed back to the clicks that generated them.

+18%
more qualified leads
Week to week, the share of Google calls that were real leads rose from 42.0% to 49.7%.
+20%
higher average lead value
The average lead was worth $2,661 before, and $3,194 after.
+45%
more value attributed back to campaigns
The average Google call carried $1,591 of attributed value, up from $1,097.

Values in AUD. Google Ads calls with a matched click ID only: 1,252 calls in the 43 weeks before activation, 2,832 in the 60 weeks after. This is an observational before-and-after comparison, not a controlled experiment, so your own results will differ.

Getting started

Sitting down costs nothing.
First 150 credits free. No CRM. No new tracking numbers.

Add one script to your site and forward your forms & emails. Inqelo handles the messy part behind the scenes. Most businesses are live in under 30 minutes.

Already tracking calls with CallRail, CallTrackingMetrics, nimbata, Fone Dynamics, or whichever provider you use? Keep it all. Inqelo sits on top and adds the brains.

Don’t currently have call tracking? Inqelo can supply this too.

1. Install the script 2. Forward forms & emails 3. Done
First 150 Inqelo credits free. Fast set-up. EU-hosted. Stop anytime.
The Inqelo team member pulls out a chair at an empty poker table for a bulldog holding a single chip, beside a table-tent card reading FREE TO SIT DOWN.
Before you ask

Fair questions.
Straight answers.

Lead intelligence is new. These are the things business owners ask us once it clicks.

Where is my data stored?

Lead data is stored at rest in EU regions. Inqelo is established in Australia, and limited authorised personnel may access the service from Australia under the safeguards in our DPA, including the EU Standard Contractual Clauses. Some infrastructure providers may process network traffic or associated metadata outside the EEA, as disclosed in our sub-processor list.

Do I need a CRM?

No. Inqelo works from your calls, forms and emails. Your team keeps working exactly as they do now.

Will it break my call tracking?

No. Inqelo sits on top of CallRail, CallTrackingMetrics, nimbata, or whatever you already use.

My products are custom made, what if I don’t have exact prices?

No problem. In the first instance the Elo Engine wizard asks you a bunch of pricing questions on jobs you actually do. Then as more leads come through it learns. Exact prices help, but they’re not required.

A schnauzer in a waistcoat holds up a question-mark card while the Inqelo team member answers with open palms.

Stack the odds against bad conversions.
Spend more on the clicks that count.

Better leads. Better value. Better ROI, sooner.

Start free Book demo
First 150 Inqelo credits free. Fast set-up. EU-hosted. Stop anytime.
A golden retriever in sunglasses and a green bow tie cradles a stack of Inqelo chips and a REAL CUSTOMER card while shaking hands with the Inqelo team member.